Interviews

Our interviews with renowended scientists and practitioners offer you even more insight into the practice of measurement and evaluation. On this page you find an overview of all the interviews.

Thought Leaders in PR Measurement

Twelve interviews with people who have brought the international debate on communication measurement on the road and shaped it in different phases. Over the past year, communicationcontrolling.de talked to James E. Grunig, David Rockland, Rainer Mathes, Tom Watson, Fraser Likely, Don W. Stacks, Walter Lindenmann, Sandra Macleod, Jim Macnamara, Katie D. Paine and David Geddes about their professional knowledge and personal experiences. The final article summarizes the challenges in five guidelines. A dossier (PDF) with all interviews will be available shortly.

Public relations impacts sales, a new method proves

Public relations activity impacts Center Parcs bookings and sales, as determined by Pleon and BrandScience using a method adapted from advertising impact analysis. The method attempts to take into account all the factors that go... ...

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Successful websites: Are we giving users what they want?

Successful and hence value-adding online communications via websites implies that users can find the content they seek - and then make a purchase, call a number, or add to their knowledge. Classical market research with online... ...

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Echo Research wins in AMEC Communication Effectiveness Awards 2008 ceremony

Interview with Sandra Macleod, CEO Echo Research and winner of this year's Platinum Award in the Communication Effectiveness Awards ceremony in London presented by the Association for Measurement and Evaluation of Communication... ...

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Optimising Evaluations: Interview with Louis de Schorlemer

The European Association of Communication Directors' (EACD) working group on Evaluation has recently published a brochure "PR Evaluation and Media Monitoring Work on a Global Scale". Communicationcontrolling.de spoke with Louis... ...

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Reviewing online campaigns – an interview with Christian Bachem

Clicks, visits, and page impressions are useful to communication controllers as important indicators of the effect of a campaign and the extent of website use, but do not provide a reliable indication of added value – says Dr.... ...

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Evaluation services on the upswing - Interview with Barry Leggetter, AMEC

An international market study of the evaluation sector has been published by the Association for the Measurement and Evaluation of Communication (AMEC) recently. communicationcontrolling.net spoke with Barry Leggetter, executive... ...

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Monitoring opinion-building on the Web – an interview with Robert Kirsch

Observing and analyzing opinion-building on the Web is an important aid to decision-making for strategic governance. But is it a feasible prospect for industry? Is there any reasonably workable way for PR people to watch online... ...

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