Book reviews

Here are all the reviews of new books on the topic of measurement and evaluation.

Review: MetricsMan – How can we make the results count?

The book “MetricsMan. It doesn’t count unless you can count it” is written in memory of Don Bartholomew, an expert in the public relations (PR) measurement field. It is a compilation of Bartholomew’s blog posts from 2006 to 2014... ...

New book: "Measure what Matters"

In her new book "Measure what Matters" Katie D. Paine makes clear that measuring revenues and profits alone is outdated, instead companies have to measure what really matters to them. And according to Paine "measuring what... ...

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