Our interviews with renowended scientists and practitioners offer you even more insight into the practice of measurement and evaluation. On this page you find an overview of all the interviews.


Thought Leaders in PR Measurement

Twelve interviews with people who have brought the international debate on communication measurement on the road and shaped it in different phases. Over the past year, talked to James E. Grunig, David Rockland, Rainer Mathes, Tom Watson, Fraser Likely, Don W. Stacks, Walter Lindenmann, Sandra Macleod, Jim Macnamara, Katie D. Paine and David Geddes about their professional knowledge and personal experiences. The final article summarizes the challenges in five guidelines. A dossier (PDF) with all interviews will be available shortly.

Public Relations Metrics: Interview with Dejan Verčič

A new book published presented today at the International Bledcom 2008 conference brings together evaluation concepts and methods developed by scholars and practitioners from the United States, Europe, Asia, and Africa.... ...

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